Brochure Printing: Extending More Reach for Your Sales Force

Custom Brochure Printing for Effortless Marketing

Brochure Printing - A Perfect Product Every Time!

When you want to get the word about your product or service out to the world, you need to know about brochure printing. Brochures can be very effective in extending your sales and marketing reach when they are designed and printed correctly. To make that lasing impression – the one that almost lures customers in the door, you need to make sure your brochure printing is professional and precise; and the type of printing is suited to both your design and anticipated results.

Up to 60% of the human brain is devoted to vision, more proportionally than any other sense. This means that not only must your brochure have an engaging design, and be easy to understand; the complete visual package must be presented as a professional production. Otherwise the viewer’s brain will start sending messages that there is “something not quite right” about it. And this translates into a feeling of uneasiness that can prevent you client from calling you or
taking the next step to a sale.

Before you even consider your design and format you should consider how you want it printed. Why is brochure printing important at this stage? Well, here’s an example to illustrate:

The Sad Tale

The sad tale of Company X that didn’t consider the printing first. Company X sells metal bolts. Their marketing team took their brochure ideas to their graphic designer and gave her all the requirements and a description of the target market they wanted to reach. The designer loved the project and jumped in and created a fabulous design, full color with metallic colour accents like “pewter” and “cold steel.” The effect was stunning; the impact was a direct hit! The designer and the clients were delighted. Then they sent the design to their regular commercial printer to get produced.

Now here’s where the problems started:

Company X only wanted to print a short run of 250 of these brochures. But the amazing metallic inks are only available with a process called offset printing. And offset printing is typically only cost effective for full colour brochures with a run of 1000 or more. To print only 250 of these beautiful painstakingly designed brochures on an offset press in a 4 color process was going to cost a bundle. And this “bundle” was not in the budget.

Our client had to literally go back to the drawing board and pay their designer again, to come up with another design, suitable for short run printing. Their collective disappointment was almost heartbreaking.

Our best advice to our clients is decide on your budget, decide how many pieces you want printed, and then call us so we can advise you on which process will be best for you BEFORE you go to your designer; or even better, let us design it for you. At Tartan Graphics, our in-house designers work directly with the production team so there are no surprises.

If our pressman sees that the ink won’t work with a certain design he’ll come back to our design studio to collaborate on a revision. No surprises for you – no “back to the drawing board!”

Call us for free samples of our color brochure printing so you can see and feel the Tartan difference. Or if you want to make sure about your next brochure printing project, call us first.

To help you get off to a solid start on your next brochure printing project, here are some articles about the different kinds of brochure printing and how each affects your budget, project and final product. (coming soon)

Offset or 4 color printing
Possible problems: Lots of photographs in your brochure?
Possible problems: Large Areas of solid color in your brochure?
Free Brochure Templates
Folding and Scoring brochures
Brochure Formats – 3 fold and more!